SAIC MOTOR

Maxus leads C2B intelligent customization

未来已在,上汽大通引领“C2B智能化大规模定制”趋势

In January-November 2016, China’s domestic car market only saw a slight growth in sales. The 200-billion-yuan ($28.74 billion) market’s expansion slowed down, while players sought to make breakthroughs as well as changes. New technologies and ideas in the internet big data information age were injected into the car market, which quietly changed traditional business models and led the industry’s transformation toward a big-data-driven “intelligent car industry”. Under such trends, the user-centered customer-to-business (C2B) practice of intelligent mass customization using big data became one of the directions for intelligent car manufacturing.

In December, SAIC Maxus held its annual marketing conference in Hainan province. At the meeting, Maxus made a presentation of its achievements in the one-year implementation of the C2B strategy, and announced pricing details of its first C2B recreational vehicle RV80 and T60 line-up, the “epoch-making” pickup truck built based on the C2B customization concept.

Price list for RV80

Version

Price

C-Type Flagship

519,800 yuan

C-Type Luxury

489,800 yuan

B-Type Long-Wheelbase Flagship

399,800 yuan

B-Type Long-Wheelbase Luxury

369,800 yuan

B-Type Short-Wheelbase Flagship

299,800 yuan

B-Type Short-Wheelbase Luxury

269,800 yuan

 

Price list for T60 diesel 4WD with high ground clearance

Note: The following prices are for China-V models, and those for China-IV models are 8,000 yuan lower each.

Version

Small double cab

Big double cab

6AT

6MT

6AT

6MT

Comfort

137,800 yuan

123,800 yuan

139,800 yuan

125,800 yuan

Enjoy

143,800 yuan

129,800 yuan

145,800 yuan

131,800 yuan

Elite

153,800 yuan

139,800 yuan

155,800 yuan

141,800 yuan